May 4, 2008
Nike Commercial
I showed the Autodesk ad to a friend and she said it was kitschy. THAT’s the word I was looking for — the original eye-candy, as German/Yiddish culture enjoyed it. Well, I love kitsch. Here’s another example, unfortunately embodying other principles people associate with kitsch (which I don’t love as much): mass marketing, rampant materialism, and exploitation of Third World labor markets. Too bad it’s still so damn fun to watch.