Orange Orange (tag:collectivism)

The fact that this realization still strikes me profound after a few days can only indicate 2 things: 1) that I think too much about the internet, and 2) that my thoughts about the internet are at least 2 years behind everyone else’s. But since we’re on the subject, I might as well share some writings I’ve found by those who don’t suffer from my propensity for lagging behind the times.

Tim O’Reilly, head of O’Reilly Media and one of the most influential figures on the development of the web in the last decade, has the following to say about a certain “collective intelligence” taking hold on the internet:

If an essential part of Web 2.0 is harnessing collective intelligence, turning the web into a kind of global brain, the blogosphere is the equivalent of constant mental chatter in the forebrain, the voice we hear in all of our heads. It may not reflect the deep structure of the brain, which is often unconscious, but is instead the equivalent of conscious thought. And as a reflection of conscious thought and attention, the blogosphere has begun to have a powerful effect.

First, because search engines use link structure to help predict useful pages, bloggers, as the most prolific and timely linkers, have a disproportionate role in shaping search engine results. Second, because the blogging community is so highly self-referential, bloggers paying attention to other bloggers magnifies their visibility and power. The “echo chamber” that critics decry is also an amplifier (Link to article here).

“Web 2.0″ is the buzzword for what I’ve been trying to place my finger on for the last month–that snazzy, interactive, smooth dynamic feeling of the web as exemplified by sites like flickr, wikipedia, and pretty much everything google has ever made (gmail and google maps being the most well-known ones). Apparently there’s been a conference every year since 2004 to explore how this “new Web” can be made even cooler.

While strictly speaking, Web 2.0 refers to a set of technical innovations and business models, these components are deeply connected with a paradigm of collectivist, highly self-referential content that must also enter into discussion. (more…)